A shift of focus for business

92% of millennials say in a survey that a company's success should be measured by more than profit, and over 50% say they think businesses will have a greater impact than any other societal segment—including government—on solving the world's biggest challenges. In a survey of more than 1,000 of its employees born after 1981, Deloitte Touche Tohmatsu found that when respondents were asked to name three terms that encapsulate the purpose of business, 51% cited societal development and only 39% cited profit.