“When am I going to do something that matters?”

According the Daniel Pink in his book, Driven, this is the defining question of the baby boomer generation. He goes on to say:

“According to the U.S. Census Bureau, the US alone as 78 million baby boomers, this means that each year more than four million Americans hit this soul-searching, life-pondering birthday. That’s more than 11,000 people each day, more than 450 every hour.

Every thirteen minutes another hundred people – members of the wealthiest and best-educated generation the world has ever known – begin reckoning with their mortality and asking deep questions about meaning, significance, and what they truly want.

One hundred people. Every thirteen minutes. Every hour. Of every day. Until 2024.

When the cold front of demographics meets the warm front of unrealized dreams, the result will be a thunderstorm of purpose the likes of which the world has never seen.“